No activity is more essential for the company than setting its course for the future. Focused on a clear corporate vision, it’s important to determine and pursue concrete short-, medium- and long-term objectives. To do so, it is required to work out corresponding strategies at every company level to achieve the goals and to deduce and conduct the necessary operative measures for implementation and efficiency control. The regular run of a systematic strategy process is an essential precondition to set the company’s course, or control it – in short, to make sure that the company is always on track.

Dealing with strategy can be motivated by very different reasons and triggered by internal or external forces:

  • New strategy development in the context of a new company start-up, business spin-off or a strategic repositioning as part of a merger or acquisition
  • Review of existing strategies, e.g. due to negative developments such as decreases of profit, emergence of new competitors, market shifts, etc.
  • Adaption of strategies as a response to changing objectives or external market conditions
  • Optimization of strategy work: understanding of the need of professionalizing the strategy process within the company


Our choice of products in strategy consulting

  • Strategy process: planning, implementation and renewal
  • Mission statement (mission, vision, values)
  • Conception and planning of strategy process
  • Company analyses
  • Market analyses
  • Industrial outlook
  • Trend analyses
  • Prognoses
  • Strategic options
  • Development of objectives
  • Business plan
  • Corporate strategy
  • Business segment strategies
  • Functional strategies
  • Definition target system
  • Strategy implementation
  • Performance measurement
  • Deviation analysis
  • Technology roadmap
  • Product pipeline

Sub-aspects in the strategy process include:

  • IP development roadmap
  • Competitive strategies
  • IP strategies
  • Market development strategies
  • Open innovation strategies
  • Partnership strategies
  • Strategic market development
  • Marketing strategy development
  • Strategic product planning and development
  • Patent strategy development

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